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US loves Bollywood, US loves Bollywood not…

Hindustan Times reports that Hollywood has been courting Bollywood (“Hollywood courts India at Chandni Chowk“). The newspaper reports that “Akshay Kumar’s Chandni Chowk to China, funded by Warner Brothers, marks the first venture by a Hollywood studio in a big-star Bollywood film. It is one of several ventures planned by big American companies in India, including Fox and Sony BMG.” However, The Hindu reports that the film has received a “lukewarm reception” in the US media (“‘Chandni Chowk…’ gets lukewarm reception from U.S. media“). The cruellest stab was by Boston Globe‘s Michael Hardy who called Chandni Chowk to China “Bollywood’s all-singing, all-dancing, all-Hindi bid to conquer America”.

“Backed by Warner Brothers, which is giving it the largest North American release of any Indian film to date, Chandni Chowk to China could, if successful, forecast a veritable monsoon of Bollywood imports,” he says. “But only if American audiences can accept an action hero who talks to potatoes,” Hrady (sic) adds.


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