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Hollywood making inroads into India?

According to a CNN report (Hollywood bites into Bollywood’s audience), all is not well in the Indian film industry. The Mumbai film industry has not been able to repeat the success of 2006 and Spiderman 3 and Ocean’s 13 gave Hindi film releases quite a headache. According to the report:

A measure of Hollywood’s growing impact in India was seen when five Bollywood films released this month were trumped by “Ocean’s 13” with George Clooney again taking the lead in the latest in the series.

Apparently big stars are not entirely bankable! On the other hand, the low-budget films (Bheja Fry, Metro, Shootout at Lokhandwala) have done well for themselves.

While this is good news for the exhibitors, it is definitely not good news for the Hindi film distribution chains, who may also have money sunk productions and promotions.

Question remains, will this lead to charges of cultural hegemony?


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