Setting up Asian distribution/exhibition systems
Unlike the other film industries reaching out to their overseas/diasporic markets, the Indian film industry has been pretty savvy by integrating the entire value chain. Businesswire reports that Pyramid Saimira has entered the North American Indian film distribution/exhibition value chain by taking over “unique, Bollywood-based multimedia entertainment format appealing to the booming population of affluent South Asians in the United States and Canada”. Read the full report here. The Pyramid Saimira website is here.